Apple

Apple is an American electronics and software company. On 1 April 1976, Steve Jobs, Steve Wozniak and Ronald Wayne started Apple Computer Company to build personal computers, and it was formally incorporated at the start of 1977. It started out in a garage in Los Altos, California. Its headquarters is at Apple Park in Cupertino, California. It is incorporated in California and listed on the US Nasdaq market under the symbol 'AAPL'. As of October 2026, its chief executive (CEO) is John Ternus. He succeeded Tim Cook on 1 September 2026, and Tim Cook became executive chairman of the board.

Apple designs, makes and sells the iPhone smartphone, Mac personal computers and iPad tablets. It also sells wearables (devices worn on the body), such as the Apple Watch smartwatch and wireless headphones, as well as home devices and accessories. It also earns money from services, including digital content such as the App Store, advertising, cloud services, payments such as Apple Pay, and the AppleCare device support plans. The company says it designs and develops nearly every part of its products itself, from the hardware and operating system (the basic software that runs a device) to apps and services.

Apple's chips, such as the A20 Pro in the iPhone 18 Pro announced in September 2026, contain a 'Neural Engine', a circuit just for AI calculations. In June 2024 Apple announced Apple Intelligence. At first it used a language model of about 3 billion parameters (the numbers an AI adjusts as it learns) that runs directly on the device, together with a larger model that runs on 'Private Cloud Compute' (Apple's cloud, built with an emphasis on privacy) on servers using Apple's own chips. In 2025 Apple released the 'Foundation Models framework', which lets app developers use this on-device model. In January 2026, Apple and Google jointly announced that the next generation of Apple Foundation Models would be based on Google's Gemini models and cloud technology. Of the third-generation models Apple unveiled in June 2026, the most capable server model runs on NVIDIA GPUs in Google Cloud. The new Siri, 'Siri AI', which uses these models, began in September 2026 as a beta (a test version released before the full version) in English.